Essay about Google Example

University of the City of Manila

Intramuros, Manila

GRADUATE UNIVERSITY OF SUPERVISION

Doctoral Program

Strategic Problems and Decisions

CASE ANALYSIS: GOOGLE

Published to: Antonio Errol Ybanez, Jr., DBA CSEE

Posted by: Oliver A. Javier

TABLE OF CONTENTS

• COMPANY BACKGROUND

• TOWS MATRIX

• MICHAEL PORTER'S COMPETITIVE ANALYSIS

• BOSTON CONSULTING GROUP

• THE COMPETITIVE PROFILE MATRIX

Business Background

Yahoo Inc. is actually a multinational corporation that provides Internet-related products and services, including Internet search, impair computing, application and marketing technologies. Marketing revenues from AdSearch produces almost all of the company's profits.

|NAME |GOOGLE INCORPORATION | |Industries served |Internet | |Geographic areas offered |Worldwide | |Headquarters |U. S | |Current CEO |Eric Schmidt and Larry Page | |Revenue |$50. 17 billion (2012) | |Profit |$10. 7 billion dollars (2012) | |Employees |53, 861 (2012) | |Main Competitors |Apple Inc., Facebook . com, Microsoft Corp., Samsung Gadgets | | |Co., Ltd., International Business Machines Corp and many others.

VISSION

• To make search engines like yahoo so highly effective they would appreciate " almost everything in the world”

MISSION

• To organize the world information and make this universally available and beneficial.

FOCUS

• Google is constantly on the focus on creativity and on the user experience.

TOWS

|INTERNAL TALENTS |INTERNAL WEAKNESS | |1. Strong group image |1. Unfavorable income sharing in mobile applications. | |2. Google's search engine enjoys a formidable placement |2. Dependence on mature search advertising although facebook | | |dominates the increasing social media system | |3. Android's success is a progress driver in the mobile market |3. Patent infringement law suits may influence financial condition| | |and operating effects. | |4. Increased amount of income from Yahoo Websites and | | |lower traffic acquisition price. |

|EXTERNAL OPTIONS |STRENGTH CHANCES (SO) |WEAKNESS OPPORTUNITIES | |1. Sustainable growth looking |Strong brand equity will help Google reach wider |Display advertising growtj and cellular | |advertising |customer bottom and improve market share more than...



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