University of the City of Manila
GRADUATE UNIVERSITY OF SUPERVISION
Strategic Problems and Decisions
CASE ANALYSIS: GOOGLE
Published to: Antonio Errol Ybanez, Jr., DBA CSEE
Posted by: Oliver A. Javier
TABLE OF CONTENTS
вЂў COMPANY BACKGROUND
вЂў TOWS MATRIX
вЂў MICHAEL PORTER'S COMPETITIVE ANALYSIS
вЂў BOSTON CONSULTING GROUP
вЂў THE COMPETITIVE PROFILE MATRIX
Yahoo Inc. is actually a multinational corporation that provides Internet-related products and services, including Internet search, impair computing, application and marketing technologies. Marketing revenues from AdSearch produces almost all of the company's profits.
|NAME |GOOGLE INCORPORATION | |Industries served |Internet | |Geographic areas offered |Worldwide | |Headquarters |U. S | |Current CEO |Eric Schmidt and Larry Page | |Revenue |$50. 17 billion (2012) | |Profit |$10. 7 billion dollars (2012) | |Employees |53, 861 (2012) | |Main Competitors |Apple Inc., Facebook . com, Microsoft Corp., Samsung Gadgets | | |Co., Ltd., International Business Machines Corp and many others.
вЂў To make search engines like yahoo so highly effective they would appreciate " almost everything in the worldвЂќ
вЂў To organize the world information and make this universally available and beneficial.
вЂў Google is constantly on the focus on creativity and on the user experience.
|INTERNAL TALENTS |INTERNAL WEAKNESS | |1. Strong group image |1. Unfavorable income sharing in mobile applications. | |2. Google's search engine enjoys a formidable placement |2. Dependence on mature search advertising although facebook | | |dominates the increasing social media system | |3. Android's success is a progress driver in the mobile market |3. Patent infringement law suits may influence financial condition| | |and operating effects. | |4. Increased amount of income from Yahoo Websites and | | |lower traffic acquisition price. |
|EXTERNAL OPTIONS |STRENGTH CHANCES (SO) |WEAKNESS OPPORTUNITIES | |1. Sustainable growth looking |Strong brand equity will help Google reach wider |Display advertising growtj and cellular | |advertising |customer bottom and improve market share more than...