Quiz – 1
PRM 31 & FPRM 2009
Course Facilitator: Pratik Modi
Period: 10 minutesMarks: 5
Name: Section: Roll No .:
Please publish your name and roll amount in a legible manner. Please mark the answers within an unambiguous manner.
If you do not understand the right answers, kindly keep the question solved. Please note this quiz carries the penalty for wrong answers.
1 . The most formal definition of marketing can be ________.
a. conference needs profitably
b. discovering and appointment human and social requires
c. the four Ps (product, price, place, promotion)
d. a great organizational function and some processes for creating, communicating, and delivering benefit to consumers and for managing customer associations in ways that benefit the corporation and its stakeholders e. bettering the quality of lifestyle for consumers
2 . In ________, customers may share a strong want that cannot be satisfied by an existing item. a. adverse demand
m. latent demand
c. suffering demand
d. irregular demand
e. non-existent demand
3. A(n) ________ need is a need that the consumer explicitly verbalizes. a. stated
four. ________ shows a client's judgment of the product's overall performance in relation to her or his expectations. a. Loyalty
electronic. Comparison shopping
a few. The ________ includes the actors involved in producing, distributing, and advertising the providing. a. operations environment
w. management environment
c. strategic environment
deb. task environment
e. trickery environment
six. Managers of ________-oriented businesses concentrate on attaining high creation efficiency, low costs, and mass distribution. a. providing
7. Companies that take up and employ the marketing concept move from getting...