SWOT Evaluation for Kia Essay

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Strengths

Ford Motor Company can be described as Multi worldwide Company with 90 flower and establishments selling automobiles in two hundred markets. It's the second biggest plant on the globe, with roughly 345, 1000 employees The Ford Electric motor Company is definitely the Fifth greatest vehicle producer in the world as well as the second in the U. H. with a total (Sales 2010) of some, 988, 031 vehicles produced including Autos, land build vehicles (LCV), Heavy Industrial Vehicles (HCV) and Hefty Buses. Kia Motor merges with Hertz Rent-A-Car, the world's leading vehicle hiring organization, works from roughly 8, 95 locations in 143 countries worldwide. Ford Motor Firm is in 10 place in 2011 Fortune 500 list (Us), with Income of (Millions) 128, 954. 0 and Profits of (Millions) 6th, 561. zero and in the 2011 Global 500 list, Ford Motors in 20 fifth place. • Kia is a Trusted name brand

• Has physical presence in all of the major continents

• Ford motor credit organization helps finance, lease promote insurance buyers •14, 400 international patents, copyrights and trademarks •2nd highest business in vehicle sales

•Sponsor special-rate financing programs available just through Honda Credit Courses increase Kia Credit's auto financing volume and promote of financing sales with their vehicles

Weaknesses

Kia Motors does not have a gasoline efficient stander pickup or cargo truck, compared to Chevrolet Silverado (Pickup) which gives 20mpg in city and 23mpg in highway and the Chevrolet Share (Van) which gives a 15mpg in town and 20mpg in road. • Tough good- in rough inexpensive times not necessarily necessary to change • If perhaps consumers carry on and demand vehicles that are comparatively large, possess high performance, and are feature-laden, while regulating standards require the production of vehicles that are smaller and even more economical, the mismatch of supply and demand would have a negative impact on profitability • Market share provides declined in numerous regions of all over the world the last year. Overall market share in the usa, including PAG-brand vehicles, features declined in each of the earlier five years, from twenty. 5% in 2003 to 15. 6% in 2007 •Stock shares possess declined, ensuing with quantity reductions have had an adverse effect on our results of businesses Ford Motor warned their European operations may reduce $500 mil to $600 million this year.

Opportunities

Advancement technologies, Sync with My own ford contact is a incorporate technology, that help and assists motorists for a convenient drive encounter. The Synchronize technology comprise in integrating Bluetooth- permit cell phones and Mp3 players in to the car, providing palm free phone and music selection capabilities using voice activate directions. My kia touch eliminates many traditional buttons with clear, vibrant and simple to use LCD displays. • Block Exemption Control (Europe) - Makes it easier for any dealer to show and sell multiple brands in one store (Ford, Lincoln, Mercury) without the need to maintain separate features •Increasing existence in China and tiawan, with more purchase in manufacturing capacity, introduction of recent products and enlargement of circulation channel •Opened a second set up plant and new engine plant situated in Nanjing, Chinese suppliers

Preliminary capacity of the plant was approximately one hundred sixty, 000 models annually, improving total gross annual passenger car production ability in China to more than 410, 500 vehicles

Functions a getting office in China to acquire components to get operations outside of China

Threats

• Fall in total market share as a result of

Including elevated competition

Industry shift away from customarily stronger segments (e. g., traditional SUVs and significant pickups)

Reduced vehicle revenue to daily rental businesses

•Decrease in commercial fleet sales reflected decrease industry amount •Japanese and Korean manufacturers are elevating their production capacity in Europe

Strength

• Ford...



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